Audience Development
You should own your audience, not your publisher — and own it for the long term, not just for one campaign. I help authors build reader communities they control, nurture, and grow over time. Whether you’re just starting out or looking to expand your reach, I’ll work with you to attract the right readers, keep them engaged, and retain them as loyal fans.
A healthy audience is more than a mailing list — it’s also proof of demand and a powerful lever you can use to show your publisher you mean business. I’ll help you communicate facts and figures that will, in turn, help your publisher set better sales goals, improve sell-in, set appropriate first printings, manage inventory, and provide better long-tail support for your books.
Together, we can:
- Build your audience from the ground up — or expand your current reach.
- Grow your newsletter and social followings with the right readers.
- Keep your fans engaged between books.
- Gather and use data that shows your publisher — and, in turn, retail accounts — what kinds of sales levels they can expect.