Publishing and Marketing Consulting Services for Authors

Paid Digital Advertising

If you’re ready to reach new readers, I’ll help you set up and manage digital advertising campaigns that get results — without wasting money.

We’ll target new audiences and re-engage existing fans across Facebook, Instagram, Goodreads, BookBub, TikTok, and beyond — all while staying true to your voice. (Amazon advertising should normally be your publisher’s domain. But we can talk about it.)

Services include:

  • Campaign setup, management, and reporting.
  • Audience targeting and re-targeting (using your site traffic, newsletter, social platforms, or owned contact lists).
  • Creative testing, ad design, and copywriting.
  • Meta Pixel and Business Suite setup and optimization.
  • Contact list management and audience integration.
  • Custom audience development and management.